The Blackstone Valley Prevention Coalition is pleased to announce the return of its very successful "Not So Easy" Program!

Program Overview

The Blackstone Valley Prevention Coalition's "Not So Easy" Program is designed to support local alcohol licensees (retailers/establishments) with valuable information and training needed to maintain safe and responsible alcohol sales and service to prevent underage drinking.  Together, we will spread the word throughout our community that it is "Not So Easy" for underage youth to buy or be served alcohol!
The program includes:
  • Providing access to training related to responsible alcohol service, checking IDs and best practices for business
  • Educating alcohol retailers/establishments about the harmful effects of underage drinking
  • Educating alcohol retailers/establishments of the Rhode Island laws related to underage sales/service and the potential impact on their business
  • Fostering partnerships between business owners and their employees, the BVPC, local law enforcement agencies, parents and the community at large
  • Publicly recognizing successful businesses as leaders committed to preventing underage drinking


"Not So Easy" was originally launched in 2006-2007.  It was a collaboration between the Woonsocket Prevention Coalition, Woonsocket Police Department, and alcohol/tobacco retailers.  The goal was to provide retailers with valuable information and training to assist them in maintaining a safe and responsible business.  This was a community call-to-action for the prevention of the sale of alcohol and tobacco to underage youth.  The campaign also fostered partnerships between local law enforcement, business owners and their staff, parents and the community at large.

Program Activities:

  • Training and workshops for licensees and their employees
  • Prevention Activities
    • Compliance Checks
    • Project Sticker Shock
    • Posters at Retailers
  • Recognition of participation and community "Champions"
  • Resources

Eligible Participants:

  • Licensees doing business in the communities of Burrillville, Central Falls, Lincoln, and Woonsocket are eligible to participate in the pilot of this program starting in November 2020. These communities participate in the BVPC's Partnerships for Success Grant which funds this initiative. 
  • Licensees who are committed to preventing the sale and service of alcohol to underage youth.
NOTE:  Any licensee (retail or establishment) who receives a violation during the "Not So Easy" Program will not be eligible to participate for 3 months, during which time they will receive technical assistance from BVPC staff and/or partners.

Program Funding:

"Not So Easy" is funded through a Partnerships for Success Grant from the Rhode Island Department of Behavioral Healthcare, Developmental Disabilities, and Hospitals (RI BHDDH).

To Participate:

If your business is interested in participating in the Not So Easy Program, please complete and submit the form below.  We look forward to hearing from you!